I created this Tesla advertisement for a case analysis in my consumer behavior class. This ad was created to appeal to the consumers who purchase a Tesla vehicle because the vehicle is eco-friendly. The photos of the Tesla vehicles in different environments will allow consumers to associate the environment with Tesla in a positive way. The slogan for the ad is “Saving the environment one Tesla at a time.” I chose to create this slogan because it summarizes Tesla’s main goal of being eco-friendly. The slogan also appeals to the consumers’ emotions by making them feel like they can make a difference by purchasing a Tesla vehicle. The features listed at the bottom show off the eco-friendly features of the vehicle.